About
I’m a Product-turned-Service Designer with 4+ years of experience helping tech startups and global organizations craft seamless, multi-touchpoint experiences. My work bridges the gap between users and technology through intuitive, human-centered design.
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From integrating emerging tech like smartwatches and kiosks into user journeys to leading end-to-end service ecosystems, I bring a systems-thinking mindset and a passion for solving complex challenges. I thrive in cross-functional teams, translating insights into elegant, scalable solutions.
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Grounded in empathy and strategic foresight, I specialize in user research, service blueprinting, and prototyping—delivering experiences that align with both user needs and business goals.
My Expertise
Designing with heart
Human Centered Foundations
I began my journey rooted in Human-Centered Design (HCD)—crafting intuitive, empathetic, and user-first digital experiences. Through deep user research, rapid prototyping, and iterative testing, I’ve consistently delivered products that are not only functional but also meaningful and delightful.
From Insight to Impact
Strategic Design Thinking
Evolving into a Design Strategist, I expanded my focus from individual features to broader business impact. I connect user insights with market trends, business goals, and emerging technologies to shape innovation strategies, identify new opportunities, and define long-term product and service roadmaps.
Orchastrating the Experience
Service Design In Action
As a Service Designer, I orchestrate holistic, multi-touchpoint experiences across digital and physical channels. I design seamless customer journeys and align internal systems—frontstage and backstage—to ensure cohesive service delivery, operational efficiency, and elevated user satisfaction.
